Coffee Truck Franchises: 4 Things to Know Before You Invest

Coffee truck franchises can be a quick way to get your business running, but there are some long-term considerations you may have to make. 

The Benefits of a Mobile Coffee Franchise

You may be interested in capitalizing on the booming coffee industry by investing in a coffee food truck franchise or some other type of coffee business. Coffee is one of the most consumed beverages worldwide, reports Statista, and sales are being driven by out of the home coffee purchases. A coffee truck might be a good way to deliver coffee to the masses, and investing in a franchise comes with benefits.

The advantages of franchising are countless. For your investment, you get access to a proven business model. You also have the benefit of an established brand, recognizable to consumers, with a well-known reputation. Your investment responsibilities are made clear, taking out some of the guess work that can come with starting a business from scratch. Most franchisors offer support in the form of training, marketing, and have relationships with suppliers. You can learn from a franchisor’s leadership team as well as fellow franchises about how to best approach the daily operation of the business. Often, there are opportunities to expand with multi-unit investment.

Four Drawbacks of Coffee Truck Franchises

While you try to decide what kind of coffee franchise you’d like to invest in, there are some drawbacks to mobile coffee franchises you’ll want to consider.

  1. Limited space: The convenience of a coffee truck can be infringed upon by the severe limitations of space. Because space is so minimal, you’ll have to be strategic about what you bring onto the truck. Limiting your menu offerings and employees reduces the number of customers you can serve and revenues you can generate.
  2. Weather: A mobile coffee truck’s revenues can be affected by inclement weather. People may not be as keen to seek out their favorite coffee truck when weather is extreme. The truck’s kitchen may not perform as well when it’s too hot or too cold, having an impact on what food and beverages you can prepare.
  3. Location: Finding a prime location can be challenging. In some areas, brick-and-mortar restaurants are not happy to share street space with a mobile coffee truck franchise; they’re paying rent, have worked hard to establish their customer base, and don’t want a truck benefiting from the restaurants’ foot traffic. Some cities restrict where coffee food truck franchises can operate, so checking with your local government about the rules is key.
  4. Time: It can be time-consuming finding a good place to park each day, moving from location to location to expand your customer base. Managing customer demand and letting them know where you’ll be parked requires diligent attention to communications via resources like email and social media.

Other Coffee Business Models to Contemplate

While researching coffee franchises may be daunting, the good news is a career in coffee is not out of reach. You have other options and other business models to consider.

You can become a coffee expert and educator, teaching people about coffee, its qualities, and flavors. Or you can own a coffee shop, creating a neighborhood gathering spot known for its coffee and other menu options. One exceptional example of a quick-service coffee business model is a drive-thru coffee shop like Beans & Brews Coffeehouse.

The Beans & Brews Coffeehouse Difference

Beans & Brews Coffeehouse is the perfect drive-thru coffee franchise for those looking to get into the coffee business. We deliver high-quality coffee, tea, and menu items, satisfying discerning customers seeking convenience and community. Our brand is growing, bringing our values, sensibilities, and care to neighborhoods nationwide.

If you seek to make coffee your business, we have opportunities for you. We’ll support you with site selection, trainings, and marketing to prepare you for your opening day and every day after. Get Started on your path to ownership today.

Brunch Franchise Options: What to Consider