5 Pros and Cons of Franchising: Is Franchise Ownership Right for You?

Interior of small restaurant in the city

If you want to achieve financial freedom and self-sufficiency as an entrepreneur, the franchise business model may be an ideal choice. Owning a franchise isn’t the same as owning other types of businesses. Learn the five pros and cons of franchising to see if you’re a good match. There are more than 821,000 franchise locations … Read more

How to Plan a Marketing Strategy for a Coffee Shop

Smiling businessman using laptop at outdoor cafe

While just the smell of coffee is always a big draw, you also need a solid marketing strategy to attract loyal customers to your coffee shop. A marketing strategy for a coffee shop should focus on your unique selling proposition and target demographic. Learn how owning a franchise can help you leverage social media, improve … Read more

Why High-Altitude Coffee’s Worth the Hype

Pouring fresh roasted coffee beans

High-altitude coffee is the secret to a superior brew. From intense, layered flavors to a smoother kick, the mountain air transforms every bean into something exceptional. Coffee lovers go out of their way to experience its smooth flavor. Learn how high altitude affects coffee from Beans & Brews Coffeehouse and why it offers an elevated … Read more

5 Coffee Shop Ideas that Drive Reoccurring Business

High angle view of friends meeting in cafe with a cup of hot latte coffee.

If you want a coffee shop that stands out and has strong profit potential, you need a vibe that grabs customers and keeps them coming back for more. We’ve put together a list of five coffee shop ideas and strategies to help you build a loyal following. Out-of-home coffee consumption is at its highest level … Read more

How to Nail Your Coffee Shop Branding: 4 Key Elements to Get Right

Bags of coffee displaying logos and brand colors

From logo to ambiance, creating a strong coffee shop brand identity that attracts and retains loyal customers can be a tall order. Beans & Brews Coffeehouse can help you explore four key elements of coffee shop branding that are essential to creating a concept that attracts and retains loyal customers. 1. Determine Your Unique Selling … Read more

How to Create a Coffee Shop Website in 6 Steps

Person sitting down using a laptop computer with a coffee mug in the foreground

To put your coffeehouse on the map, you’ll need to set up a coffee shop website to drive sales and build a loyal customer base. Before starting work on your website, it’s important to hone your brand and establish an omnichannel marketing plan. A well-defined brand will help your website feel cohesive and professional, ensuring … Read more

How to Reach Five of the Top Coffee Shop Target Customers

Close up of a woman's hands holding a coffee cup

Wondering how to attract coffee shop target customers to your business? Beans & Brews Coffeehouse has the skinny on the latest statistics regarding coffee shop consumer demographics and how to reach five promising groups. According to the National Coffee Association, U.S. coffee consumption is climbing. The number of adults who have had coffee in the … Read more

Doug Willmarth named Chief Executive Officer of Beans & Brews Coffeehouse

Beans & Brews is so excited to name the amazing Doug Willmarth as our new CEO. Doug brings decades of experience in the restaurant space, previously serving as president of Mooyah Burgers, chief brand officer of Mongolian Concepts Restaurant Group, fractional chief marketing officer for Restaurant Performance Marketing, CMO for Wingstop, and CMO for Rave … Read more

Coffee Franchise for Sale? 3 Questions To Ask Before Buying

Beans and Brews employees pouring coffee

Are you thinking of buying a coffee franchise? With coffee reigning as the No. 1 beverage in the U.S., investing in a coffee franchise has the potential to brew serious profits. The coffee shop market is booming, with a market value climbing 8% to $49.5 billion in 2023. Globally, we drink more than 2.25 billion … Read more