A coffee shop drive-thru designed for speedy service can maximize profits. Learn how the right the drive-thru coffee design plan can help make your business successful.
Thoughtful Design Enables Speedy Service and Customer Satisfaction
Coffee is officially a nationwide obsession. According to the National Coffee Association, which has been tracking Americans coffee habits annually since 1950, consumption is trending upward, 5% since 2015. A whopping 62% of us reach for a cup of joe every day, with the average American drinking over three cups. And where are these well-caffeinated folks buying their fresh brew? Nearly half of coffee drinkers report hitting the coffee shop drive-thru to satisfy their java craving.
So, if you’re contemplating investing in a coffee shop, consider adding a drive-thru as an option for people on the go. Coffee shop drive-thru design is an important consideration for attracting customers and increasing revenues. Here are a few reasons a drive-thru this type of coffee shop a smart choice:
- Adding a drive-thru to your coffee shop creates the best of both worlds. A coffee house like Beans & Brews Coffeehouse offers both a place to sit down and a convenient place to grab-and-go. Customers who want to pull up a chair, start a conversation, study, or work on their novel, have a comfortable space to do so. They make their purchase and linger. But drive-thru customers are usually in a hurry, picking up their order and leaving. You’ll increase the volume of business you can do by including a drive-thru in your design.
- Customers are loyal when they get their needs met. By offering choices for how to scratch the coffee itch, as well as making the layout of your shop inviting and easy to navigate inside and out, you’ll ensure customers return time and again to your coffee shop drive-thru.
- The demographics for drive-thru coffee shop customers are broad. They include busy college students, workers headed to meetings or job sites, people running errands, and harried parents on their way to drop off or pick up their kids from school. Creating a streamlined drive-thru that makes getting caffeinated hassle-free will make your business an A-list destination.
The Right Coffee Shop Drive-thru Design Maximizes Profit
The most advantageous design will be inviting and streamlined. But what does that mean? Let’s examine how to design a coffee shop layout.
- Make sure customers can find their way with clear signage. Show them where to enter the parking lot and where to line up. Creating a smooth flow of traffic is important for not only the drive-thru customers but also for those wanting to park and enter the coffee shop.
- Have signs clearly displaying some of the beverage and food items you’d like to promote to your customers. Let them know about any special or seasonal items as well as discounts.
- The order station should be easy to read with colorful depictions of menu items. If there’s a glare, make sure a canopy covers the order station for customer comfort and sign visibility. A loud and clear speaker system will help make the order transaction smooth and accurate.
- Say thank you! A sign thanking the customer and inviting them back is a nice touch.
Beans & Brews & Driving Thru
Beans & Brews Coffeehouse coffee franchise offers the best of both worlds: a sit-down coffee shop experience and the ease and speed of a drive-thru. Our rapidly growing franchise specializes in High Altitude Roasting™ and offers breakfast, lunch, and snack dayparts.
The standard Beans & Brews Coffeehouse has around 1,700 square feet and a drive-thru. We strive to create a community hub, a place for gathering as well as buying merchandise while also offering the convenience of a drive-thru. Our flexible build-outs allow franchisees like you to create the right drive-thru coffee shop design for your community. The Beans & Brews marketing team will help you create the optimal designs including furniture, fixtures, and art. The construction team will help with floorplan design and construction oversight.
Ready to learn more about Beans & Brews Coffeehouse franchise opportunities? Get started today.
