Melanie Jorgenson: A Beans & Brews Franchise Success Story
Do you have a strong love for coffee? Why not start a business that aligns with your interests and passions? At Beans & Brews, our franchise success stories include coffee lovers who turned into thriving business owners using our blueprint and established processes.
Melanie Jorgenson—one of our superstar franchisees—is a perfect example. With no prior franchise experience, she now owns one of the top-performing locations in our entire system. Recently, she was recognized as “Franchisee of the Year,” making her story one of the most inspiring franchisees in Utah. Learn more about Melanie, why she chose Beans & Brews, and how you can follow in her footsteps.
Meet Melanie Jorgenson: A Coffee Lover with Big Dreams
After spending years working a routine 9-to-5 job, Melanie decided it was time for a change. While she had never run a business before, she did have a strong love for coffee and a drive to bring something meaningful to her community of Vernal, UT.
What drew Melanie to Beans & Brews was the quality of the coffee, the authenticity of the brand, and the strong community feel. Still, becoming a business owner comes with many unknowns, which is why it’s important to research the various types of coffee house franchise opportunities before committing. When you invest with the right brand—like Melanie did—you can turn uncertainty into action and passion into progress.
Big Results in a Small Town
Building a strong Beans & Brews business in a smaller market like Vernal, UT, can work if you put forth the effort to connect with your local community. Generating awareness around her coffee house took time, but what Melanie found is that the best coffee franchises thrive in small markets. Today, her Vernal location is not only a top performing store, but a local community hub where people can grab their favorite drinks and connect.
However, her franchise success story doesn’t end there. With two locations open and operating and two more already in the works, Melanie is proof that with the right partner and hard work, building a strong multi-unit business is possible in new markets. The support and resources she received from the Beans & Brews team gave her the confidence to grow into a successful multi-location operator. With guidance from industry experts, effective training programs, and proven, streamlined systems, Melanie was set up to prosper.
Why Beans & Brews is One of the Best Coffee Franchises
For first-time business owners—and even seasoned entrepreneurs—Beans & Brews offers the perfect blend of structure and support. Founded in Utah and deeply rooted in the Intermountain West, Beans & Brews understands the communities it serves and the entrepreneurs who want to grow within them.
We believe in building common ground by creating welcoming spaces where everyone feels at home. That same philosophy extends to how we treat our franchisees: with respect, collaboration, and support throughout their journey with us. This commitment is what makes Beans & Brews one of the best coffee franchises for first-time owners.
With our proven business model and ongoing support, we empower franchisees to boldly go into business—even if they’re new to entrepreneurship. Every one of our franchise success stories, including Melanie’s, demonstrates that passion, in addition to process, equals results.
Ready to Climb to New Heights?
Are you ready to be our next success story? Beans & Brews has prime territories available for investment. With three coffee house franchise models to choose from—standard, express, and drive-thru only—you’ll be able to start a business tailored to your unique goals.
Here’s the best part: like Melanie, you don’t need to have prior business experience. If you’re a coffee lover eager to learn our systems and ready to work hard, we want to hear from you. To get started, simply fill out the contact form on our website, and we’ll be in touch with you.
