Are you considering an energy drink franchise? As the craving for energy drinks and caffeine-infused products reaches a boiling point, now is the perfect moment to make your move. This is what’s driving demand. If the unprecedented enthusiasm for the iconic 40-ounce Stanley Quencher is any indication, Americans are embracing to-go beverages. And energy drinks are quickly becoming a staple option. The promise of instant energy boosts, improved focus, and enhanced performance makes energy drinks a popular choice across demographics. The U.S. energy drink market was forecast to reach $22.7 billion in 2023, according to Mintel. Energy drink sales jumped 6% overall in 2022. Although Red Bull and Monster dominate the energy drink market, franchises designed to give customers a jolt are gaining traction. Given the increasing popularity of the energy drink market, debuting a business focused on beverages with a kick may be a way for you to capitalize on current consumer trends and launch a thriving business. Let’s explore a few reasons why an energy drink franchise opportunity has promise:
1. High demand: Global demand for energy drinks continues to rise, fueled by a growing consumer base seeking quick energy boosts, offering a solid foundation for a business with a product that caters to a widespread need. The energy drink market hit $91.06 billion in 2022 and is forecasted to reach $188.15 billion by 2031.
2. Wide target market: Energy drinks appeal to a diverse audience, including young adults, students, professionals, athletes, and health-conscious consumers, expanding your potential customer base and sales opportunities.
3. Innovative product development: The energy drink market thrives on innovation, with new flavors, ingredients, and health-oriented products. Owning an energy drink business allows you to be at the forefront of these trends, offering products that meet evolving consumer preferences.
4. Expansion potential: With a successful energy drink brand, you have significant potential for expansion, both in terms of product line extensions and geographic growth. You’ll have the ability to enter new markets or develop complementary products.
5. Health and wellness trend: As consumers become more health-conscious, there’s a growing demand for energy drinks that offer natural ingredients, lower sugar content, and additional health benefits.
6. Retail and distribution flexibility: Energy drink businesses can leverage various distribution channels, including online sales, retail partnerships, vending machines, and direct-to-consumer models.
7. Marketing and community engagement: Energy drinks often come with a lifestyle component, allowing for creative marketing strategies and community engagement. Sponsorships, social media campaigns, and events can help build a community around your brand, driving both sales and brand loyalty.
Despite the popularity of energy drinks, available franchises targeting this specific beverage are limited. Choosing a franchise offering a broader beverage lineup that includes energy drinks may be a better choice.
Beans & Brews: A Complete Beverage Opportunity
Beans & Brews Coffeehouse offers a comprehensive approach to meeting consumer demand for energizing beverages. Our beverage menu includes high-quality, high-altitude roasted coffee, as well as a selection of energy drinks. Sales of specialty iced coffee jumped 64% from January 2023 to September 2023, according to the National Coffee Association. We cater to a broad audience, from those seeking the rich, complex flavors of specialty coffee to consumers looking for a quick, healthful energy boost.
We launched our line of seven fun, colorful, and flavorful energy drinks last year. They’re served sparkling, blended, or whipped, and are infused with natural caffeine and elevated with nature’s finest botanicals, super fruits, B vitamins, and amino acids. Several sugar-free options are on the menu. What truly sets Beans & Brews apart is our commitment to quality and community. Each location serves as a hub for both coffee aficionados and energy drink enthusiasts, creating a welcoming atmosphere where customers can enjoy their favorite beverages. By opening a Beans & Brews franchise, you’ll join a community that values quality, healthfulness, and customer satisfaction. Our franchise model supports franchisees every step of the way. From comprehensive training and ongoing guidance to marketing assistance and operational support, franchise owners have access to the tools and resources they need to achieve their goals. Our high level of support is particularly valuable for new entrepreneurs, ensuring you can navigate the challenges of business ownership with confidence.
Learn More About Beans & Brews
By choosing to open a Beans & Brews franchise, you’re able to tap into the lucrative energy drink market and align yourself with a brand that values quality, community, and consumer health. Get started to learn more about joining the Beans & Brews family today.
