Breakfast Franchise Choices: 9 Reasons to Consider a Coffeehouse

Just as a healthy breakfast starts your day off right, studying your options in the breakfast industry will start you on a positive path toward franchise ownership. As you research which of the best restaurant franchises to invest in, let’s explore why a coffeehouse franchise is an excellent option for prospective franchisees in the breakfast industry:

1. Growing demand for coffee: Coffee has become an integral part of most Americans’ days, with a consistently growing demand across the globe. IBISWorld reports that consumer tastes in coffee lean toward pricier and higher quality coffee, and 62% of US adults consume coffee each day. If you invest in a coffeehouse franchise, you’ll tap into this lucrative market. People depend on their daily cup of joe to boost their mornings, making coffeehouses a natural choice for breakfast seekers.
2. Lower overhead costs: Breakfast foods are higher-margin and lower cost than other dayparts, and operating a coffeehouse franchise can be even more cost-effective. Coffeehouses often have a smaller physical footprint, reducing the amount of space required for seating and dining areas. With lower overhead costs for rent, utilities, and staffing, you can maximize your profit margins while providing a cozy and inviting atmosphere for your customers.
3. Breakfast focus and diverse menu: Coffeeshop menus often offer extensive breakfast options, making them a natural choice for hurried morning commuters and early risers alike. Alongside specialty coffees, you can serve a variety of delicious breakfast options, including pastries, sandwiches, and healthy alternatives, catering to diverse tastes and dietary preferences.
4. Flexible business model: A coffeehouse franchise offers a flexible business model, allowing you to adapt to different locations and target markets. Whether it’s a bustling urban area, a cozy suburban neighborhood, or even a college campus, a coffeehouse can thrive in various settings, making it easier to find the perfect location for your franchise.
5. Consistent revenue streams: Breakfast is a daily routine for many people, and a cup of coffee can feel like a lifeline, waking you up for your day ahead. But breakfast and coffee don’t just happen early in the day. Coffeehouses are about more than just breakfast and can provide a reliable stream of revenue throughout the day. You can capture the morning rush and still attract customers hungry for a mid-morning snack, an afternoon meeting spot, or cozy evening workspace. This consistent flow of customers translates into stable income for your coffee franchise.
6. Engaging customer experience: Coffeehouses are not just about serving great coffee and breakfast; they also offer a warm and inviting atmosphere. By creating a welcoming and comfortable cafe, you can provide your customers with an appealing experience. From cozy seating arrangements to inviting decor, you can cultivate a loyal customer base that feels at home and keeps coming back for more.
7. Flexible operating hours: Coffeehouses typically have more flexible operating hours compared to traditional breakfast restaurants. While breakfast-focused restaurants often close in the early afternoon, coffeehouses can extend their business hours into the evening. This flexibility allows you to capture additional customers seeking a quick bite, lunch, or an afternoon latte or iced coffee.
8. Convenience: Coffeehouses are well-suited for takeout orders and catering to customers on the move. Many people prefer quick and expedient options for breakfast and lunch. By offering grab-and-go items, mobile ordering, and takeout, you’ll attract busy professionals, students, and commuters who appreciate the efficiency. Beans & Brews Coffeehouse locations include drive-thru options, capitalizing on customer demand for convenience.
9. Social environment: Coffeehouses often provide a more relaxed and social environment compared to formal sit-down breakfast restaurants. Customers visit coffeehouses not just for the food and beverages but also for the inviting atmosphere and opportunity to connect with others. Your coffeehouse franchise can foster a sense of community and build a loyal customer base that values the overall experience your coffeehouse provides.