The 65-unit Beans & Brews is tiny compared to the big, better-known coffee concepts, but the Utah-based chain capitalizes on its smaller size to deliver a personal touch. Customers are greeted by name, beans are “high-altitude” roasted at mountain headquarters and the brand supports local charities. Franchisees are pitched to “bring high-altitude roasting down to their neighborhood,” extending that personal message.
This was originally published on Restaurant Business Magazine.