{"id":24041,"date":"2024-11-01T10:44:49","date_gmt":"2024-11-01T15:44:49","guid":{"rendered":"https:\/\/www.beansandbrews.com\/franchise\/?p=24041"},"modified":"2025-03-10T09:37:57","modified_gmt":"2025-03-10T14:37:57","slug":"coffee-shop-target-customers","status":"publish","type":"post","link":"https:\/\/www.beansandbrews.com\/franchise\/blog\/coffee-shop-target-customers\/","title":{"rendered":"How to Reach Five of the Top Coffee Shop Target Customers"},"content":{"rendered":"\t\t
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Wondering how to attract coffee shop target customers to your business? Beans & Brews Coffeehouse has the skinny on the latest statistics regarding coffee shop consumer demographics and how to reach five promising groups.<\/p>

According to the National Coffee Association<\/a>, U.S. coffee consumption is climbing. The number of adults who have had coffee in the past day has increased by 37% since 2004, putting past-day coffee consumption at its highest level in more than 20 years. Nearly seven out of 10 U.S. adults had coffee in the past day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ideal Target Customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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While there\u2019s no shortage of coffee drinkers, focusing on the best coffee shop target demographics can help drive sales and build brand loyalty. Tailoring your marketing efforts to reach these five target customers can be an effective strategy.<\/p>

  1. Students<\/strong>: World Metrics reports the average college student consumes at least 173 mg of caffeine daily. Students seek convenience, a comfortable atmosphere for studying or socializing, and a variety of trendy drinks, including specialty lattes and cold brews.
    How to reach them<\/strong>: Leverage social media platforms like Instagram and TikTok to showcase your coffee offerings and create visually appealing online content. Offer student discounts and host events such as open mic nights or study sessions.<\/li>
  2. Young professionals<\/strong>: Coffee consumption among adults ages 25-39 jumped 4.5% in 2023. This demographic relies on coffee to help power through the workday. Convenience is key to cultivating a strong following of working professionals.
    How to reach them<\/strong>: Create an app to facilitate online ordering for grab-and-go service. A loyalty program can help drive repeat visits. A Beans & Brews kiosk location or endcap unit with a drive-thru caters to the fast-paced professional crowd.<\/li>
  3. Health-conscious consumers<\/strong>: Rising obesity rates are prompting many Americans to pay closer attention to their physical health. Nearly 60% of Americans exercise at least three times per week<\/a>. These health-conscious consumers appreciate transparency about sourcing and ingredients, as well as options like plant-based milk and low-calorie syrups. With more studies, like this one from Johns Hopkins University<\/a>, touting the health benefits of coffee, this group is a prime target.
    How to reach them<\/strong>: Highlighting substitutions and healthy choices on your menu can help you attract this target customer.<\/li>
  4. Remote workers<\/strong>: People turn to remote work to kick their commute to the curb and take advantage of a flexible schedule to achieve work-life balance. But, teleworking can be isolating. Many remote workers break up the day by spending time working in a local coffee shop.
    How to reach them<\/strong>: You\u2019ll need comfortable seating and strong Wi-Fi. You can tap into this market by promoting your business as a remote work destination on Yelp and a Google Business Profile.<\/li>
  5. Seniors<\/strong>: A whopping 73%<\/a> of seniors drink coffee every day. They enjoy visiting coffee shops in the mornings to socialize with friends.
    How to reach them<\/strong>: While it\u2019s important to have specialty beverages and energy drinks to attract young consumers, don\u2019t neglect the traditional drip coffee options most seniors gravitate to. Beans & Brews\u2019 high-altitude roasting process gives our drip coffee a smooth, intense flavor that doesn\u2019t taste scorched or bitter like other coffee brands. Offer senior discounts and promote events like book clubs or card games.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Franchising: A Proven Way to Reach Your Target Customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Even if you brew a great cup of coffee, finding time to manage your team, replenish your inventory, and provide stellar customer service can be challenging when opening a coffee shop<\/a>. Marketing your business can sometimes become an afterthought. But a robust, omnichannel marketing strategy is central to reaching the top coffee shop target customers.<\/p>

    Partnering with a coffee franchise like Beans & Brews can lighten the load. Beans & Brews provides advertising aids, and you can consult with our team on promotional opportunities. You\u2019ll benefit from national office brand marketing through online and print channels. Our franchise team maintains the Beans & Brews website and social media platforms, online ordering, and marketing messaging so you don\u2019t have to.<\/p>

    Get started<\/a> to learn more about how franchising with Beans & Brews can help you build a loyal customer base.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Wondering how to attract coffee shop target customers to your business? Beans & Brews Coffeehouse has the skinny on the latest statistics regarding coffee shop consumer demographics and how to reach five promising groups. According to the National Coffee Association, U.S. coffee consumption is climbing. The number of adults who have had coffee in the … Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":24064,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-24041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nHow to Create a Coffee Shop Website in 6 Steps<\/title>\n<meta name=\"description\" content=\"Wondering how to determine your coffee shop's target customers? 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